About

Who is Sabel Lane?

Sabel Lane is an independent home and giftware retailer inspired by the British countryside.

Based in rural Worcestershire and established in 2015, we carefully curate characterful pieces for people who feel most at home in the countryside; from familiar British brands to distinctive finds you won't see everywhere.

Our collections are inspired by things we love about rural life: livestock, wildlife, equestrianism, days spent outdoors and homes where muddy boots by the door and dogs on the sofa are all part of the furniture.

Every product is chosen for its quality, character and its ability to bring a little bit of the countryside into your home.

Shop with us online or come and say hello at our multi award winning trade stand at countryside shows across the Midlands.

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Our Promise

We believe that the best homes aren't necessarily the most perfect ones. They're the ones that are filled with things that mean something.

That's why we don't choose products simply to fill shelves. Everything at Sabel Lane earns its place - whether it's a piece that reminds you of an animal you love, a familiar scene from the countryside or something that simply makes you smile each time you walk past it.

We work with British based brands and businesses to bring together a carefully selected collection of homeware and gifts with quality, character and countryside at their heart.

Whether you meet us at a show or order from us online, we want shopping with Sabel Lane to feel every bit as special as the piece you have chosen.

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History

  • Wonderland Words

    Sabel Lane's story began in 2015 as Wonderland Words, creating WordArt style greetings cards and art prints.

  • Wonderland Works

    A love of creativity saw the business evolve into Wonderland Works, specialising in high quality decoupage. For 9 years, each piece was created by hand and the business continued to grow.

  • Outdoor market stall with products and a branded banner on a grassy area.

    Sabel Lane

    In 2022 it was time for something new. Leaving handmade production behind, Sabel Lane became the home and giftware business you see today; bringing together carefully chosen pieces inspired by a lifelong love of the countryside, animals and rural life.

  • Sabel Lane

    What started at a dining room table in 2015 is now an established independent retailer, selling online and meeting thousands of customers each year at countryside shows across the Midlands. And we are still choosing every product with the same question in mind: Would we want this in our own home?

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